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Seattle Trip

Shot on my phone for 9:16 Reels/TikTok content.

Mackinac Island

Shot on my DSLR for both 9:16 and 16:9 content.

Click here to watch the Reels/TikTok optimized teaser for this video.

I decided to take a deeper personal focus to improve my skills ideating and producing content on my own. One avenue I wanted to explore was shooting specifically in the 9:16 ratio aka I started making Reels/TikToks. While I am creating Reels/TikTok content for my job, I wanted to personally learn the platform without the creative restrictions of client work. I also was looking for a new creative outlet and saw this as an opportunity to keep my skills sharp while adding to them. Am I looking to become a TikTok influencer? No. I’m just making content I find fun to make and challenging myself to take on new techniques.

Employee Spotlights

Taking inspiration from the Trade Life series I worked on (see below), I set out to make a video series highlighting different employees at Effective Spend that would give prospective applicants a sneak peek at who they could be working with. From top to bottom, I did everything on these videos (other than star in them). I pitched the idea, organized the shoots, conducted the interview, manned both cameras, set up the mic, shot the b-roll, compiled the footage, edited the video together, ran the review process, and even was the one who published it on our socials. All done with a cost-efficient, guerrilla-style setup. Basically for these videos, if it needed to be done, I was the one to get it done.

The mini-doc is my favorite type of video content to create. It’s a blast learning more about people and an engaging challenge coming up with b-roll shots that will go along with and add to the answers I’m being given. In my opinion, everyone has an interesting story, you just need to ask the right questions.

Effective on Amazon

Effective on Amazon is an educational series for Amazon sellers I took over when I started at Effective Spend. More collaborative than the Employee Spotlight process, Jared (the host) and I would work together to make these, leaning into his Amazon expertise and my video production skills. First, we brainstormed topic ideas together to determine what made the most sense to cover. Next, I would do my own research so that Jared and I could have a productive conversation to teach me what he knew and prioritize the information we would cover. After that, I would write the script, organize and run the shoot, and edit the footage together. Since this was a pre-established series, I made sure to match the pre-existing tone and style while subtly adding my own spin and improving the end product.

This series had a unique hurdle with Covid making us all work from home for a while. During that time we made multiple videos, using Jared’s laptop camera and remote instructions as to how to do an at-home solo shoot.

Culture Videos

The 10 year anniversary video was a surprise we played at our annual company party. I was presented with the general idea, a list of people to interview, and a two week deadline to complete the video. From there, I coordinated shoots around 15 local and remote people’s schedules, including the CEO and CMO, got all the footage I needed, edited the video, and completed the review process in time for the party. I also utilized Premiere’s generated captions to create subtitles which saved the day since the venue of the company party didn’t have audio on their projector.

I made these two videos to highlight Effective Spend’s company culture by documenting our 2021 company party and setting up a booth to run quick interviews of my coworkers (this also worked double to scout out potential Employee Spotlight subjects). I brainstormed the concepts with my manager, but from there I ran the pre-production, shoot, and post-production. There are more culture videos in the pipeline, so I am constantly grabbing footage of any company events we host.

Client Videos

In order to build these video ads, the process typically starts with our internal account teams and me strategizing, concepting, mocking up, and pitching the idea to the clients for approval. Once we get the green light, I run with it, building and fleshing out the idea, organizing the review process, and ensuring both our account team and the client are satisfied.

These last two are examples of taking a core concept (a montage based on a specific song) and optimizing it for multiple purposes based on each client’s preferences, our goals, and the assets at my disposal.

Client GIFs

Same as with the client videos, I work with our internal account teams through the pitch but once approved, I take over the creative process to create these social ad assets.

SupplyHouse Stress Test

The most universally involved series I worked on at SupplyHouse.com, I wrote the scripts, prepped the shoots, created daily schedules, directed the shoots, acted in each one, and guided the editing process to ensure each video worked on its own and as part of the series. Basically, from top to bottom there wasn’t a single part of these videos I didn’t help with.

Trade Life

A series I am proud to be a part of, Trade Life allowed me to really focus on videography: setting shots, recording events with no opportunity for a second take, documenting all aspects of a story on a limited timetable, and thinking through every possible shot needed to complete the project. Outside of the shoot I discovered possible stories to cover, prepped for the travel, helped make decisions during the editing process, and was part of the team that marketed each piece.

Fun Videos

I always jumped on the chance to be a part of these videos: brainstorming the ideas, writing the scripts, acting, directing, and working on most other parts of the production. With the target demographic, there were limitations to the direction we could go with these, but those kinds of obstacles made the creative process an exciting challenge.

Facebook Live

A unique opportunity to be a part of, these Facebook Live broadcasts had me operating the camera switchboard, picking the relevant cameras, and running the proper overlays in real-time. Working with a jury-rigged setup of a laptop and multiple webcams, directing a live event like this gave me a cool insight into what actually goes into the multi-cam podcast I follow in my free time.

Internal Videos

At the end of the year the head videographer and I would put together a video to be played during the company’s holiday party. We aimed to make them funny and light, leaning on inside jokes and getting as many people from the company as possible involved. I wrote most of the scripts, acted in, helped direct, produced, and was second camera for those videos. While they aren’t available to the public, I can show them in person if you are so inclined.